You knowing us starts with us knowing you.
These are exciting times. But with each advance and every opportunity comes the responsibility of managing it all. Meeting KPIs. Justifying expenditures. Mentoring team members. Directing and motivating multiple partners. Chasing trends within the riptide of technology. Just seeing the forest for the trees. And, hang on a second, managing life above and beyond all that.
At O’Leary and Partners, we believe your ultimate success within this extraordinary climate is greatly connected to the quality of guidance you receive. We work with you to help harness your partners, teams, and everyone involved to achieve your marketing and business goals. To synthesize, simplify, and find the way. And most importantly, to make good things happen.
Simply put, we are your navigators.
How? Through a “together” mentality: An emphasis on trust, respect, collaboration. Observation, insight and action rather than buzzwords and jargon. Only then can we thoughtfully recommend and implement what’s truly right and best. Together, through this process, we believe we create a unique and greater whole.
Household names, American icons, beloved institutions, international symbols, quirky upstarts, family businesses. Models of innovation and long-term stability. Sometimes all in one. Each possessing its own unique voice, tone and character. And facing highly individual marketplace challenges. It is our privilege to serve each of these inspiring brands with the enthusiasm, dedication, determination and respect they deserve.
Q: What got you into this business in the first place?
A: Advertising courses in college convinced me that this was the field I was destined to be in.
Q: Who was a big influence in your career?
A: Professor at the U of O, Willis Winter taught ad classes like you were in the real world. He used a combination of blunt reaction to inferior work plus great praise for work that was on target. He used a phrase very famous for work he thought was on target: "bingo".
Q: What inspired you to start O'Leary?
A: It wasn't in my plan when I started working in NYC to start my own agency. After 12 years in New York learning the business and then running the West Coast office for a major agency, I just felt I had what it took to make it. Once I started the agency it became important to start an agency that reflected my point of view of treating employees more like partners and less like cogs.
Q: Do you have a method for coming up with ideas and solutions for clients?
A: I subscribe to James Webb Young's, founder of Y&R concept of producing great ideas. It's a simple process that he wrote a book on. The key element refers to the mental digestive process where you write down ideas and then let you mind combine past experiences, research, etc. to digest the idea and reshape it.
Q: What makes a great brand?
A: The commitment to excellence in all facets of their business. Marketing/advertising is just the outward communication, but excellence at all levels is also critical, such as product development, customer service, treatment of staff, etc.
Q: What driving career goals do you still have?
A: I still love generating marketing solutions for clients as well as working with young people in our agency and see how they develop as ad professionals.
Q: What's the most important thing you've learned about the advertising business?
Q: What talent do you wish you had?
Q: If you had to live on a desert island, what would you miss most?
A: The love of a good woman...preferably a red head.
Q: What’s your favorite movie?
A: Thomas Crown Affair